- 01 [Problem]
- Protein drinks tend to look like supplements: loud tubs, gym clichés, a clinical feel. The brief we set ourselves was to make one feel like a slow, sensory ritual using nothing but its ingredients.
- 02 [Solution]
- Cacao, dates, coffee and oats became the visual language: a tactile still-life set, unbranded cans in three flavours with an embossed wave, macro studies and an app screen that tracks a daily protein goal. A self-initiated portfolio piece — the imagery was generated with AI and art-directed in-house.
- 03 [Services]
- Art Direction
- Motion Design
- Packaging Design
- AI Campaign Production
