- 01 [Problem]
- Outerwear campaigns lean on the same summit-and-sunrise imagery. We set ourselves a different brief: make a technical down capsule feel graphic, cold and editorial, and give a co-branded collaboration its own visual system.
- 02 [Solution]
- One cold grade carries the whole series, from the windswept key visual to the studio packshot. The film cuts the capsule with collage, slicing and mosaic transitions, and the logos live only where they physically could: as embroidery and woven labels. Self-initiated and unofficial: not commissioned or endorsed by The North Face. The imagery was generated with AI and art-directed in-house.
- 03 [Services]
- Art Direction
- Motion Design
- AI Campaign Production
