The three bottles, navy, amber and clear, lying in a diagonal line on cream, seen from above

The model from behind, arms raised and hands clasped over her head, a dragonfly resting on her shoulder blade

A raw chunk of optical glass at the centre of a slow water vortex on black volcanic sand, seen from above

Macro: a dragonfly resting on the amber bottle over its round lens

Inside a black basalt sea cave: a round opening onto a pale sea, reflected in a still pool on the cave floor

The handwritten anchor and the mono passport of the concept over the model's raised arms

Fragrance Concept

A concept fragrance in three optical-glass objects, told through a 15-second film and a campaign of stills: studio, skin, insect and a northern volcanic world.

01 [Problem]: Fragrance films sell a mood with the same close-ups of glass and skin. We set ourselves a stricter brief: one world, one light, one palette, and an object good enough to carry a film on its own.
02 [Solution]: Three objects in thick optical glass and brushed steel, one model, one dragonfly and a black volcanic coast, held together by a cream studio and a cold blue grade. The film cuts between the object, the skin and the world; the stills extend the campaign into new frames of the same world. Every image was generated with AI and art-directed in-house.
03 [Services]: Art Direction
Brand Film
AI Campaign Production

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